MUMBAI: The market value of sports media rights in the Asia Pacific is estimated to hit the $5 billion mark by the end of this year, according to a new report published by research firm Media Partners Asia (MPA).
As per the report - ‘Asia Pacific Sports: In The Age Of Streaming’ - the region will see a 22% growth from last year, due to an increase in demand for digital rights across sports, especially in countries such as India and Australia and for events such as the FIFA World Cup.