merchandise partner

NEW DELHI: Cybeart, a leading gaming chair brand across Canada, India and Middle East, has partnered with Indian Premier League franchise Mumbai Indiansas MI’s official merchandising partner on a multi-year deal.

The MI partnership comes close on the heels of a similar deal inked with IPL defending champions Gujarat Titans.

Through this strategic partnership, Cybeart is looking to leverage "maximum engagement" with India’s cricketing audience to become a household name in the country’s chair industry.

Jul 20, 2022 18:07
LONDON: Following record-breaking official merchandise sales at Rugby World Cup 2019 in Japan, World Rugby, via their master licensee IMG, has appointed Legends as the Official Retail Partner and operator for Rugby World Cup 2023 in France next year.
Apr 08, 2021 18:04
MUMBAI: Dream Sports-owned premier digital sports destination FanCode has become the only platform to offer official merchandise of all eight Indian Premier League franchises through its online sports fan merchandising store ‘FanCode Shop’. 
Jul 23, 2019 17:07
SAN FRANCISCO: The Golden State Warriors and Fanatics, the global leader for licensed sports merchandise, Monday announced a long-term, omnichannel retail partnership which will significantly broaden the assortment and availability of high-quality merchandise for fans across online, mobile and on-site retail stores.
May 19, 2018 16:05
MUMBAI: Two-time IPL champions Chennai Super Kings have joined hands with Indian fashion retailer Shoppers Stop, in an exclusive retail merchandise deal.  Shoppers Stop will sell the merchandise across its 34 stores in cities such as Mumbai, Pune, Delhi, Kolkata, Hyderabad, Chennai, Jaipur and Bangalore as well as online.