mls

Herbalife inks multi-million-dollar LA Galaxy sponsorship extension

SportzPower Team
Aug 18, 2022 18:08

LOS ANGELES: Five-time Major League Soccer champions LA Galaxy and Herbalife Nutrition have extended their long-running partnership in a multi-year, multi-million-dollar renewal agreement. 

The landmark deal, brokered by AEG Global Partnerships, will see Herbalife Nutrition continue as the official nutrition partner, presenting partner and jersey partner of the LA Galaxy and includes brand-tailored activations, fan engagement opportunities and new community outreach initiatives. 

Jul 07, 2022 16:07
MLS IMG ARENA
IMG Arena wins MLS' global data distribution mandate
NEW YORK: Major League Soccer (MLS) has selected IMG Arena as its Official Data Distribution Partner after an extensive RFP process.  The long-term, global partnership will utilize the latest technology to drive the next generation of fan engagement in MLS and MLS NEXT Pro.
Apr 14, 2021 18:04
P&G logo
P&G scores multi-yr, multi-faceted partnership with MLS
NEW YORK: American consumer goods giant Procter & Gamble has announced a multi-year, multi-faceted partnership with Major League Soccer.  The financial terms of the agreement were not made public, but CNBC reports that P&G will pay the North American league ‘$80 million to $100 million’ over a five-year period.
Feb 11, 2021 18:02
MLS logo
MLS pushes 2021 season start back by 2 weeks
NEW YORK: The big news that came from MLS commissioner Don Garber's virtual press conference on Wednesday was the announcement that the 2021 season will now start on April 17, back from the originally announced April 3. During his media briefing, Garber provided updates on a number of pressing questions as the league and clubs navigate the COVID-19 pandemic for a second season. 
Feb 07, 2020 17:02
MLS adidas collection 2020
MLS, adidas unveil 2020 jersey collection at 25th season celebration
NEW YORK: To kick off Major League Soccer's historic 25th season celebration, the League and adidas made history Thursday by unveiling the complete collection of 2020 performance kits at the celebrity-packed event, FORWARD25, ahead of Fashion Week in New York City.
Oct 22, 2019 05:10
MLS expansion team Sacramento
MLS awards 29th expansion team to Sacramento
SACRAMENTO, California: California's capital city has been awarded a Major League Soccer expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District.
Jul 10, 2019 16:07
MLS raises a toast to Captain Morgan
NORWALK, Conn.: Continuing what has already been a huge summer for football, Major League Soccer (MLS) announced Captain Morgan as the league’s official spiced rum and exclusive spirits partner through 2022. The new deal names Captain Morgan as an official sponsor of MLS All-Star – taking place in Orlando – Campeones Cup (August 14) and MLS Cup (November 10).
Mar 20, 2019 13:03
MLS 4th US sports league to partner with MGM Resorts
NEW YORK: MGM Resorts International and Major League Soccer (MLS) have announced a multi-year strategic partnership that establishes the gaming firm as MLS' first official gaming partner and Roar Digital (Roar), the joint venture between MGM and GVC, as the exclusive official sports betting partner of the league.
Aug 29, 2018 14:08
Octagon to handle Rooney’s commercial interests in USA
WASHINGTON DC: DC United, the Major League Soccer (MLS) team that represents the American capital, has joined hands with global sports and entertainment agency Octagon for managing their star striker Wayne Rooney’s commercial, media and public activations in North America.
Aug 02, 2018 14:08
MLS extends association with Audi
NEW YORK: Major League Soccer (MLS) and global automobile maker, Audi’s American subsidiary have decided to extend a partnership that had kicked off in 2015 for another 4 years.
May 02, 2018 13:05
twitter logo
Twitter announces video content deals in sports, gaming
NEW YORK: Twitter has announced a slate of over 30 new video deals, including a slew of live shows, among which an agreement with Formula 1 and an expanded content deal with ESPN being the notable ones from the sports arena.    On top of this, Twitter has divulged details of activations in gaming, news and entertainment.
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