BERLIN: German luxury car brands Audi and Porsche will be entering Formula 1, after convincing the board of parent company Volkswagen that the move will bring in more money than it will cost, VW chief executive Herbert Diess said on Monday.

The two marquee badges, which next to VW’s China business are the group’s most important profit generators, made their case after several months of speculation that such a move was in the works.

Feb 05, 2021 15:02
MUNICH: Porsche and the Swiss luxury watch manufacturer TAG Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and the development of products. As a first step, the partners unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph.
Dec 02, 2020 14:12
DUBAI: Luxury sports car maker Porsche on Wednesday named Manolito Vujicic (48) as its new head of India operations.  "Porsche Middle East and Africa FZE announces the appointment of Manolito Vujicic as the new Head of its division in India," an official statement reads.
Nov 05, 2020 15:11
BENGALURU: PUMA India’s associate director and head of marketing Debosmita Majumder has moved on from the company to join Porsche India as head of marketing, PR, CRM Porsche India, Skoda Volkswagen Group.
Sep 07, 2019 04:09
SPRING, Texas: ExxonMobil is expanding its global business and technical partnership with Porsche by teaming with the luxury German automaker on its Formula E series car for the 2019 / 2020 season. The new partnership represents ExxonMobil’s first entry into electric motorsports.
Aug 22, 2018 17:08
MUNICH: Bundesliga club RB Leipzig, also known as the Leipzig Bulls, have announced a 3-year contract renewal with the premium German automobile brand Porsche, which will continue as the club’s official mobility partner. 
Apr 11, 2018 16:04
LONDON: With the ABB FIA Formula E Championship's new Gen2 car hitting the streets at the end of this year, the FIA - motorsport's governing body - has confirmed the full list of manufacturers that will homologate powertrains from season six.
Feb 10, 2018 15:02
MUNICH: German car giant Volkswagen has announced that Fritz Enzinger, currently head of LMP1 (Le Mans Prototype) at Porsche, will take over the role of head of group motorsport, replacing Wolfgang Dürheimer. In his new function, effective January 31, Enzinger (61) will be responsible for the motorsports orientation and coordination of the Group brands.