BENGALURU: Global apparel giant Puma has opted for Publicis Groupe-owned creative agency, Digitas, as its official digital marketing partner in India for its own brand and One8, the brand co-owned by Indian cricket captain Virat Kohli.
According to the agreement, Digitas will be responsible for managing Puma’s digital creative, social media, content and advocacy gambit out of Bengaluru, where the brand’s headquarters are also located.
