MUMBAI: Media consulting firm Ormax Media Wednesday released its research report on the sports category, titled "We, The Sports Fans of India".
The report is the outcome of a consumer research conducted over the six-month period between July and December 2021. The research is based on a sample size of 12,000 people across urban and rural India.
The report pegs India’s sports fan base at 136.3 million. A fan has been defined as someone who watched live sports on TV or OTT in the last month for at least 30 minutes as an active viewer.