shirt sponsorship

BCCI set to sign adidas as Team India shirt sponsor: Report

Last updated : Feb 22, 2023 19:02

SportzPower Team

Feb 21, 2023 15:02

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Leading sports apparel brand adidas is reportedly "very close" to sealing the deal as shirt sponsor of the Indian cricket team for the next five years.

The adidas deal is expected to begin from June this year and end in March 2028, Cricketnext reports.

The rights are currently with Kewal Kiran Clothing Limited, parent brand of Killer Jeans. It bears noting that Killer Jeans was onboarded as a "filler" after MPL Sports, the surrogate apparel brand of fantasy gaming platform Mobile Premier League (MPL), pulled the plug early on its shirt sponsorship deal with the BCCI.

Jan 09, 2023 16:01

Star seeks BCCI rights fee discount; BYJU'S wants immediate out

MUMBAI: India’s home season media rights holder Star India is seeking a Rs 130 crore discount on its existing deal, the current cycle for which ends in March. While Team India jersey sponsor BYJU's, which wants an immediate out from its sponsorship agreement, has reportedly told the the BCCI to encash its bank guarantee worth an estimated Rs 140 crore.

Dec 22, 2022 18:12

BYJU'S, MPL want out from BCCI sponsorship deals

MUMBAI: Edtech major BYJU’S and fantasy sports platform MPL, the two main sponsors of the Indian cricket team, are reportedly looking for an exit from their ongoing sponsorship agreements with the BCCI. Specifically, the two unicorns want to exit their sponsorship agreements for jersey and merchandising, respectively.

Dec 15, 2022 20:12

BYJU's looking to exit Team India jersey sponsorship: Report

MUMBAI: Edtech giant BYJU's, shirt sponsor of the Indian cricket team since 2019, is reportedly seeking an exit after March 2023. According to Economic Times, with the current development, BYJU’S is looking to rationalise its media expenditure.

Jun 30, 2022 10:06

Post Team India shirt deal renewal, BYJU'S on cost-cutting drive

MUMBAI: India’s most valuable startup BYJU'S, which has just extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023), is on a major cost-cutting exercise.

Jun 26, 2022 17:06

BYJU's extends Team India shirt sponsor deal for 18 months

BENGALURU: Edtech major BYJU'S has extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023). Its original term expired in March just before the start of IPL 2022. The extension is valued at around $55 million in toto, or roughly $1m per game that Team India will play over the next 18 months.

Mar 17, 2022 12:03

Barca, Spotify seal strategic sports & ent partnership

BARCELONA: FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the main partner of the club and the official audio streaming partner. While financial terms were not diclosed, media reports valued the sponsorship agreement at €280 million.

Mar 07, 2022 19:03

BYJU'S extends Team India shirt sponsorship for a year: Report

MUMBAI: Ed-tech platform, BYJU'S, the current Team India shirt sponsor, has reportedly extended the association for another year. BYJU'S had replaced Chinese smartphone major Oppo as shirt sponsor in September 2019 and the contract was supposed to come to an end on March 31.

Jul 16, 2021 06:07

Cricket Ireland unveils CoinDCX as shirt sponsor

3 Indian sponsors unveiled for Ireland men’s cricket team

DUBLIN: Cricket Ireland has announced a number of new sponsors for its men’s cricket team. The the front of the jersey features Indian cryptocurrency exchange CoinDCX, while online fantasy gaming brand ‘Playing11’ and sports marketers ‘ITW’ feature on the shirt sleeves. The first match that the new jersey featured in was the first One-Day International between Ireland men and South Africa men on 11 July.

May 25, 2021 16:05

Leicester scores online trading co. as principal sponsor

LONDON: Premier League team Leicester City has signed a three-year agreement with global online trading company FBS as its lead shirt sponsor. Financial terms were not disclosed but the club has described the deal as a ‘record’ partnership.

Mar 22, 2021 18:03

Tech firm TeamViewer to replace Chevrolet as ManU shirt sponsor

PREMIER LEAGUE CLUB MANCHESTER UNITED have announced a five-year shirt sponsorship deal with TeamViewer worth £235 million. The principal partnership will begin with the 2021/2022 season.

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