sports sponsorship

Tokyo 2020 drives record global spnsrship; IPL hit $48m in '19: Study

Last updated : Jan 30, 2020 19:01
SportzPower Team
Jan 30, 2020 18:01

LONDON: Global ad spend on sports sponsorships is predicted to total $48.4 billion this year, up 5% and the strongest rise in a decade, according to a new report from marketing intelligence firm WARC. 

Sports Sponsorship Investment, the latest global advertising trends report from WARC Data, notes how recent market growth has been buoyed by record investment ahead of the 2020 Tokyo Olympics. 

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