sports viewership

MUMBAI: Sony Sports TV channels have featured at the top of the sports genre viewership for seven consecutive weeks due to the telecast of UEFA EURO 2020, Copa America 2021, India tour of Sri Lanka, Olympic Games Tokyo 2020 and the ongoing India tour of England. 

With back-to-back global marquee events on the sports channels for three months, Sony Sports showcased an impressive product mix that catered to a wider range of viewers.

Aug 17, 2021 06:08
MUMBAI: The Olympics 2020 opening week clocked 69 million viewers and 5.8 billion viewing minutes on TV, according to the Broadcast Audience Research Council (BARC) India’s #MeasuringMoments campaign.  Conceptualized and executed by internal teams at BARC India with its agency AGENCY09, the #MeasuringMoments campaign has been live on BARC India’s social media channels since August 5. 
Jul 13, 2019 16:07
LONDON: The International Cricket Council Friday released TV and digital viewing figures for the ICC Men’s Cricket World Cup group stage and semi-finals, setting new TV and digital records and becoming one of the world’s most watched sporting events.
Jun 04, 2019 17:06
MUMBAI: Even as sports viewership is rising in the country, cricket's stranglehold on consumption is only becoming more dominant, with 93% of all sports viewers in 2018 tuning to cricket content, according to a BARC India report. According to the  report ‘Cricket in India: It’s not just a game’, as many as 766 million viewers sampled sports content in 2018.
Jul 23, 2018 18:07
MUMBAI: Cricket remains the major contributor to sports viewership on Indian television, but football got a boost with the just-concluded 2018 FIFA World Cup in Russia where India was not even participating.