MUMBAI: Sony Sports TV channels have featured at the top of the sports genre viewership for seven consecutive weeks due to the telecast of UEFA EURO 2020, Copa America 2021, India tour of Sri Lanka, Olympic Games Tokyo 2020 and the ongoing India tour of England.
With back-to-back global marquee events on the sports channels for three months, Sony Sports showcased an impressive product mix that catered to a wider range of viewers.