MUMBAI: Disney Star, official television broadcaster of TATA IPL 2023, announced Thursday that 369 million (36.9 crore) viewers tuned in to the network's live broadcast for the first 19 matches of the tournament, "breaking all viewership records".
Referencing BARC data (2+ U+R - Disney Star Network + OOH for Live Broadcast), the network asserted that 36.9 crore viewers tuning in is the highest ever in IPL history, even after considering the two editions of IPL played during Covid.