MUMBAI: As the month-long Fifa World Cup moves towards knock out round in Russia, TV makers here in India such as Sony, LG, Samsung, Micromax and Intex are witnessing a spike in sales in general, but more so for larger screen size sets.
Encouragingly for the game in India, unlike previous FIFA World Cups, when the euphoria was limited only to "football friendly" states and metros, this season makers are getting better traction from across the country, PTI reports.