UFC, the world’s premier mixed martial arts organization, and Monaco Cocktails, a leader in the canned cocktail space, have announced a multi-year marketing partnership in the US focused on Monaco’s ready-to-drink (RTD) Hard Lemonade beverages.
Monaco’s Hard Lemonade line will become the Official Hard Lemonade of UFC and the Official Canned Vodka Cocktail of UFC, providing the brand with a deep level of integration into key UFC assets, including live events and broadcast features in select U.S.-based pay-per-views and prominent branding inside the world-famous Octagon.
