MUMBAI: India’s matches at the Asia Cup 2018 in the UAE ensured that Star Sports, the tournament’s official broadcaster topped the television charts as per BARC India’s Week 38 data.
Star’s marketing campaign #KnockThemOut especially that focused on India playing Pakistan in an ODI for the first time in more than year on 19 September, seemed to have worked wonders in building greater anticipation for the match. It attracted as many as 29.4 million impressions, which is the highest of the tournament so far despite the contest eventually being a one-sided affair.