BERLIN: German luxury car brands Audi and Porsche will be entering Formula 1, after convincing the board of parent company Volkswagen that the move will bring in more money than it will cost, VW chief executive Herbert Diess said on Monday.

The two marquee badges, which next to VW’s China business are the group’s most important profit generators, made their case after several months of speculation that such a move was in the works.

Jan 16, 2019 13:01
DETROIT: U.S. Soccer announced Monday a landmark, integrated partnership with global automobile giant, Volkswagen as the brand has been named its presenting automotive partner till 2022. The agreement was facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for the past 15 years.
Aug 18, 2018 16:08
MELBOURNE: German automobile giant Volkswagen has been announced as the title sponsor and official car partner of the Australian PGA Championship. As a result, Australia’s largest and most successful pro-amateur team’s event will now be re-branded and called ‘Volkswagen Scramble’.
Feb 10, 2018 15:02
MUNICH: German car giant Volkswagen has announced that Fritz Enzinger, currently head of LMP1 (Le Mans Prototype) at Porsche, will take over the role of head of group motorsport, replacing Wolfgang Dürheimer. In his new function, effective January 31, Enzinger (61) will be responsible for the motorsports orientation and coordination of the Group brands.