Volkswagen Group

MUNICH: Bundesliga club RB Leipzig, also known as the Leipzig Bulls, have announced a 3-year contract renewal with the premium German automobile brand Porsche, which will continue as the club’s official mobility partner. 

Porsche’s parent company and a brand on its own merit, the Volkswagen Group stands to hold the advertising rights for the Bulls that will serve as a dual benefit for the car maker. At the club’s home ground, the Red Bull Arena, Volkswagen and Porsche’s branding can be seen on LED boards.