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IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Sep 11, 2020 19:09
NEW DELHI: TCM Sports Management, along with Jharkhand State Cricket Association (JSCA), announce Karbonn Smartphones as the title sponsor, Dream11 as the powered by partner for the recently announced JPL T20.  Multisports aggregator platform FanCode will be live streaming all the 33 matches. 
Sep 11, 2020 17:09
KOLKATA: Indian Premier League franchise Kolkata Knight Riders has signed on Medimix as its Official SkinFit and Hygiene Partner for IPL 2020. Medimix will be taking up hygiene and health of the cricketers and fans as a matter of primary concern and will be supporting the Kolkata Knight Riders team by providing hand hygiene products from their recently launched Hand washes and Hand sanitizers range. 
Sep 10, 2020 18:09
NEW DELHI: Mirum India and India On Track (IOT) are coming together to create a bespoke sport-focused service offering. 
Sep 10, 2020 17:09
BARCELONA: OrCam Technologies, a leader in personal, AI-driven innovations, Thursday announced that Lionel Messi, the global soccer legend, will be OrCam Technologies' new ambassador and advocating improved accessibility through AI technologies for people who are blind or visually impaired.  
Sep 07, 2020 20:09
MUMBAI: Cricket commentator Harsha Bhogle has invested an undisclosed amount in Fantasy Akhada, and will be the fantasy sports startup’s face for the next two years. 
Sep 04, 2020 18:09
MUMBAI: With the days counting down for the Indian Premier League 2020 to kick off in the UAE, official broadcaster Star Sports has signed on 15 sponsors for the upcoming season. Apart from the sponsors, Star Sports has more than 60 advertisers for spot buys, PPL shows and features.
Sep 02, 2020 19:09
KOCHI: Skyfoam Mattresses, from the house of Periyar Polymers, a prominent name in the forefront of the bedding industry, will continue as the main sponsor of Kerala Blasters FC for the Hero Indian Super League season 7 (2020-21).
Sep 01, 2020 19:09
MUMBAI: The Board of Control for Cricket in India (BCCI), which had invited bids for the Team Kit Sponsor and Official Merchandising Partner Rights through a tender process early last month, has failed to elicit any reponse, though the submission deadline has already passed.
Sep 01, 2020 16:09
LAUSANNE: The International Paralympic Committee (IPC) Monday welcomed the addition of The Coca-Cola Company to its roster of Worldwide Paralympic Partners. Coca-Cola Japan was an existing Gold Partner of the Tokyo 2020 Paralympic Games, the highest tier of the domestic sponsorship programme.
Aug 31, 2020 18:08
MADRID: A defining feature of the 2019/20 season was the disruption caused by the COVID-19 pandemic, with global competitions suspended and many events and projects moving online. But this has not prevented LaLiga from continuing its global off-the-field growth in the form of technology development, commercial agreements and social initiatives.