Brands

LONDON: UK-based telecommunications giant Vodafone has announced a five-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis & Croquet Club.

While financial terms were not disclosed, UK's The Guardian reported it as a ‘multimillion pound’ deal.

Jan 13, 2022 19:01
NEW DELHI: OR Esports has announced KFC India as the team’s ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.  As sponsors, KFC would support streaming of gaming events and provide jerseys for players.
Jan 13, 2022 19:01
LONDON: Formula E and DHL have renewed their partnership and joint commitment to promoting e-mobility, smart cities and low-carbon lifestyles.
Jan 11, 2022 18:01
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Tuesday announced the launch of the new generations of its Hypervolt and Vyper lines in India - Hypervolt 2, Vyper 3 and Vyper Go.
Jan 11, 2022 17:01
PHILADELPHIA: Full-service sports marketing company Playfly Sports has announced the acquisition of sponsorship sales agency Premier Partnerships. 
Jan 11, 2022 17:01
MUMBAI: The Tata Group is set to replace Vivo as Indian Premier League title sponsor for the remaining two years that the Chinese mobile major has left on its five-year agreement with the BCCI.  “Yes, Tata group is coming in as IPL title sponsor," IPL chairman Brijesh Patel confirmed to PTI after the governing council meeting Tuesday.
Jan 11, 2022 14:01
KOCHI: Kerala Blasters FC (KBFC) is elated to reveal Nestlé munch as the Official Crunch Partner for the upcoming season of the Hero Indian Super League (ISL). Launched in 1999, the other products in the munch range include munch Nuts, munch Trip and munch Crisp Pop.  
Jan 07, 2022 19:01
MUMBAI: BYJU'S has appointed Adityan Kayalakal as senior director - Brand & Creative Strategy. He joins the edtech major from the National Basketball Association,  where he was director - Global Content & Media Distribution.  At Byju's, Kayalakal will head the social and digital efforts within the larger brand & creative strategy team, e4m reports.
Dec 24, 2021 12:12
MUMBAI: On the eve of the launch of its 8th season, the Vivo Pro Kabaddi League has roped in Dhani App as its Strategic Timeout Partner.  The Strategic Timeout, which is 90 seconds in length, also fits in seamlessly with Dhani's proposition of providing its flagship financial offering - OneFreedom Card -  to customers under 2 minutes.
Dec 24, 2021 11:12
NEW DELHI: Iodex, a leading body pain relief brand from GSK, recently launched ‘Iodex Rapid Action Spray’.  To create awareness around the new launch and to extend its flagship campaign ‘Thodi Himmat, Thoda Iodex’ to a younger and physically active cohort, the brand launched its Instagram Influencer campaign with Team India football captain Sunil Chhetri and Bani J, amongst others.
Dec 22, 2021 16:12
MUMBAI: Hyundai Motor India Ltd Wednesday signed an MoU with India's top woman golfer Aditi Ashok.  As part of the two-year brand ambassador association, Hyundai will work closely with the 2020 Arjuna Awardee representing HMIL’s Young & Progressive Imagery.