Brands

Embarking on an exciting new quest together, PUMA and Sony Interactive Entertainment have introduced a new PUMA x PLAYSTATION collection designed to "take your style to new heights".

Play-inspired graphics, holo-scene prints, and shimmer techniques punctuate the collaboration’s apparel, while the PUMA and PLAYSTATION collection also serves up new renditions of the Suede and RS-X sneakers. 

Apr 01, 2021 17:04
BENGALURU: Himalaya MEN, The Himalaya Drug Company’s men’s care range, is all set to be the Official Men’s Grooming Partner for the International Cricket Council’s (ICC) men’s events through 2022.  This association covers the World Test Championship Finals 2021, Men’s T20 World Cup 2021, and Men’s T20 World Cup 2022.
Apr 01, 2021 17:04
MUMBAI: Timed to coincide with the upcoming fourteenth season of the Indian Premier League, online gaming company Games24x7 has announced Bollywood actor Ranveer Singh as brand ambassador for its fantasy sports platform My11Circle. 
Apr 01, 2021 13:04
KOLKATA: Wire and cable manufacturer RR Kabel has announced its official sponsorship for Kolkata Knight Riders in the Indian Premier League this year.  The association involves RR Kabel as the leading trouser branding for all the KKR team players for IPL 2021. The company aims to reach audiences beyond physical and geographical boundaries, through this association.
Apr 01, 2021 12:04
LONDON: The ATP Tour and Tennis-Point Wednesday announced a multi-year partnership, which sees the global tennis online retail platform become the Official Racket Sports Products Retailer of the ATP Tour until 2025.
Apr 01, 2021 11:04
HYDERABAD: Kansai Nerolac Paints Ltd will continue its association with Sunrisers Hyderabad for the Indian Premier League’s 14th edition.  As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap.  The engagement will also witness on-ground branding on the perimeter board and giant screen.
Apr 01, 2021 11:04
BENGALURU: : Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming platform, announced today that MPL has come on board as the principal sponsor for KKR on a three-year sponsorship deal. MPL and KKR have forged a strong partnership that brings together the proficiencies the two brands have in the field of sports, e-sports, and entertainment.
Mar 31, 2021 20:03
MUMBAI: Ahead of the 14th edition of Vivo Indian Premier League, the (final?) sponsor tally for official broadcaster Star Sports is 17. Star Sports had last week unveiled a list of 14 sponsors and the latest additions to the list are Cred, Garnier Men, and Havells Fans.  A TVC launched Tuesday confirmed the three new sponsors, exchange4media reports.
Mar 30, 2021 17:03
MUMBAI: Global IT services consulting and business solutions organisation, Tata Consultancy Services (TCS) on Tuesday unveiled a new brand statement, ‘Building on Belief’, to articulate its mission and relationship with customers as it embarks on its next decade of transformation-led growth.
Mar 30, 2021 15:03
MUNICH: Close on the heels of scoring a landmark shirt sponsorship deal with Premier League giants Manchester United FC, global software company TeamViewer has inked a new official partnership with Mercedes-AMG Petronas Formula One Team and Mercedes-EQ Formula E Team.
Mar 30, 2021 13:03
BENGALURU: A little over four years after PUMA laced up with Team India captain Virat Kohli on an eight-year endorsement deal worth a record-busting Rs 1.1 billion, the global sports brand Tuesday signed a strategic long-term partnership with his Indian Premier League franchise Royal Challengers Bangalore, as official kit partner for the upcoming IPL season and beyond.