Business Intelligence

Activision Blizzard Media partners with Tyroo to enter India

SportzPower Team

May 24, 2022 18:05

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NEW DELHI: Tyroo, a leading APAC Ad-tech platform, announces partnership with Activision Blizzard Media to bring its programmatic advertising inventory to India.

As gaming moves mainstream, brands are on the lookout for long-term partnerships to drive engagement. This partnership will open up opportunities for brands across regions to utilize in-gaming advertising and connect with players in a fan-first integrated advertising experience across mobile gaming.

May 24, 2022 16:05

PUMA launched immersive sports-based experience on Roblox

HERZOGENAURACH, Germany: PUMA, in partnership with Wonder Works studio, has launched an immersive sports-based experience on Roblox, a global online platform connecting millions of people through shared experiences.

May 20, 2022 18:05

IOC publishes 2021 annual report; revenues up at $7.6bn

LAUSANNE: The International Olympic Committee Friday published its 2021 Annual Report, following its approval by the IOC Members on the final day of the 139th IOC Session, held remotely from Olympic House here.

May 20, 2022 17:05

Major League Cricket scores $120m funding commitment

NEW YORK: Major League Cricket (MLC), promoted by Times Group-led American Cricket Enterprises (ACE), USA Cricket's commercial rights partner, has announced an initial close of a $44 million Series A and A1 fundraising round.

May 19, 2022 17:05

Marwadi University invests Rs8cr+ to build sporting ecosystem

RAJKOT: Marwadi University (MU), which has a declared commitment to nurturing future athletes across all sporting categories, asserts it has till date invested over Rs 8 cr (Rs 80 million) with a plan to build a strong sporting ecosystem to complement academics.

May 19, 2022 16:05

Under Armour CEO Frisk to step down; company begins exec search

BALTIMORE, Maryland: US sportswear brand Under Armour, Inc. Wednesday announced that Patrik Frisk will step down as president and chief executive officer and as a member of the board of directors, effective June 1.

May 19, 2022 11:05

Chemin Esports appoints marketing & talent consultant

NEW DELHI: Esports firm Chemin Esports has appointed Himanshu Chandnani as its marketing & talent consultant. Chandnani’s role at Chemin will mainly revolve around conceptualizing brand-building initiatives, creating new video IPs, planning the social media content calendar, and grooming Chemin’s talent.

May 17, 2022 10:05

BARC appoints CFO & head of people operations: Report

MUMBAI: The Broadcast Audience Research Council India has appointed Bavan Matthews as head of People Operations and Ashish Gupta as BARC's chief financial officer. Matthews joined the audience measurement body in March, e4m reports. Prior to BARC, he was with Kantar South Asia as a human resource business partner.

May 16, 2022 17:05

IMG ARENA makes strategic investment in computer vision specialist

LONDON: IMG ARENA, a leading sports data and technology business, announced Monday a strategic investment in Swedish computer vision specialist Signality. Providing IMG ARENA with a controlling interest, the investment will enhance IMG ARENA’s data collection capabilities with leading computer vision and camera technologies.

May 13, 2022 14:05

Knight Riders Group acquire Abu Dhabi T20 franchise

DUBAI: The Emirates Cricket Board Thursday completed its calibrated announcements of the owners in the ECB's upcoming franchise-based T20 League. Indian Premier League (IPL) franchise Kolkata Knight Riders (KKR) will now have a sister team in the UAE T20 league as the Knight Riders Group (KRG) have acquired the rights to own and operate the Abu Dhabi franchise.

May 13, 2022 11:05

IPL drives 4m+ Disney+ Hotstar subscriptions in March quarter

MUMBAI: The BCCI's value pitch for the Indian Premier League's digital rights just got some serious heft with the declaration by the Walt Disney Company in an earnings call that Disney+ Hotstar had added over 4 million new subscribers in the March quarter, "which benefited from the start of the new IPL season".

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