Business Intelligence

The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.

The broadcaster further asserted that a composite watch-time of 12.76 billion minutes represents the highest ever for the opening day of any IPL season. Watch-time minutes are a compilation of the time spent by each viewer in watching the game.

Mar 19, 2024 19:03
Indian Institute of Management (IIM) Indore has launched a Global Sports Business Management Programme in collaboration with the University of Liverpool.  The institution has signed a Memorandum of Understanding (MoU). The agreement for this collaboration was signed by IIM Indore’s director, Professor Himanshu Rai, and Professor Julia Balogun, Dean of the University of Liverpool Management School.
Mar 15, 2024 21:03
MUMBAI: Ultimate Table Tennis (UTT) has added an eighth franchise to the league’s roster with the announcement of the SG Sports and Entertainment (SGSE) Pvt Ltd-owned unit that will represent Ahmedabad.
Mar 15, 2024 21:03
Highlighting the growing popularity of gaming in India, a study by social media firm Meta said nearly half of casual gamers and 43 per cent of real-money gamers come from non-metro geographies. A study by Meta GWI showed that more than three of four casual and real-money gamers in the country discover new games to play and purchase on social media, and more than 90 per cent of these do so on Meta platforms.
Mar 15, 2024 20:03
Global sports marketing agency Two Circles has acquired Let It Fly Media, a US-based video production and content shop. The move enhances Two Circles’ global capabilities, supported by Let It Fly Media’s expertise in creating high-quality, impactful sports marketing content. As part of this acquisition, Let It Fly Media will now be officially known as Two Circles.
Mar 14, 2024 19:03
Paramount Global has sold its entire 13.01% equity interest in Viacom18 Media to Reliance Industries. Post-transaction, Reliance’s equity stake in Viacom18 is slated to increase from 57.48% to 70.49% on a fully diluted basis. The deal, valued at Rs 4,286 crore ($517 million approx), has been finalized through a binding agreement between Reliance and two subsidiaries of Paramount Global.
Mar 14, 2024 19:03
GANDHINAGAR: Amidst media speculation over the future of Battlegrounds Mobile India (BGMI) in the country with reports swirling that the wildly popular mobile gaming app faces the possibility of being banned once more, comes this interesting development. 
Mar 14, 2024 19:03
PARIS: India is a "big priority" market for Decathlon, and the French sports retailer expects the country to be among its top five global markets within the next five years, helped by expansion of store network and increased local sourcing, according to a top company official.
Mar 14, 2024 18:03
Nazara Technologies, a gaming and sports media company, unveiled its ambitious strategy to earmark $100 million (Rs 830 crore) towards mergers and acquisitions (M&A) over the next 24 months.
Mar 14, 2024 18:03
BALTIMORE:  US sportswear brand Under Armour on Wednesday announced a surprise CEO transition, with Stephanie Linnartz stepping down from the position after little more than a year and founder Kevin Plank reassuming the role of president and CEO from April 1.
Mar 13, 2024 20:03
Global multi-specialist sports brand, Decathlon has unveiled its new brand purpose: to “Move People Through the Wonders of Sport,” with a view to bring innovative and sustainable sport to everyone. The brand has also unveiled a new, "dynamic and forward-looking identity" and the new “orbit” logo.