connected TV

SAN BRUNO, California: YouTube has introduced a refreshed destination to watch sports, and new ways for advertisers to "reach today's digital-first sports fans".

"To help advertisers reach today's digital-first sports fans, we're expanding YouTube Select’s connected TV (CTV) lineup, inclusive of the best sports content on YouTube, to new markets beyond the US such as Australia and India in 2021, the video-sharing platform announced Thursday.