Endorsements

Groom India, owners of salon brand Naturals Salon, has announced cricketer Smriti Mandhana as its brand ambassador for the launch of its D2C skin care product segment set to take place in May.

This announcement marks Naturals’s inaugural step into direct consumer products, signifying an important milestone in the brand's evolution.

Feb 05, 2024 20:02
Global Sports, a company promoting pickleball in India, has announced filmmaker and "cultural icon" Karan Johar as their brand ambassador. Over the last 3 to 4 years, Pickleball’s popularity has surged in India, wherein Mumbai alone, the number of pickleball courts has soared from a mere 15 to 250 in just the last year. 
Feb 05, 2024 17:02
NEW DELHI: BYJU'S has reportedly suspended its three-year deal with Lionel Messi as a global brand ambassador. It was in November 2022 that the embattled edtech major announced the onboarding of the football icon as the global brand ambassador of its social impact arm - Education For All. 
Jan 23, 2024 19:01
In line with its commitment to foster an environment where user safety and responsible gaming are talked about openly, Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' for its product platform, RummyCircle.
Jan 16, 2024 18:01
RIYADH: Rafa Nadal, among the greatest sporting figures and tennis players of all-time, has become a new ambassador of the Saudi Tennis Federation (STF) as part of a long-term commitment to help "grow the sport and inspire a new generation of athletes in Saudi Arabia".  
Jan 16, 2024 17:01
BENGALURU: Aditya Birla Finance Ltd (ABFL) Tuesday announced that it has collaborated with cricketer KL Rahul to promote the brand’s philosophy of empowering individuals and enriching their lives through an all-new integrated campaign- ‘Ab Kahani Badlegi’. 
Jan 15, 2024 19:01
MUMBAI: Bollywood superstar Hrithik Roshan has joined the Prime Volleyball League as brand ambassador for the third season of PVL.  Hrithik described the partnership as a "natural fit" for him. To spike things up, Hrithik engaged in a discussion about the upcoming season with some of the top volleyball stars who will be competing in the third edition of PVL.
Jan 11, 2024 13:01
MELBOURNE, Australia: Winners Alliance Wedensday announced an exclusive, long-term global commercial partnership with the Federation of International Cricketers’ Associations (FICA). 
Jan 11, 2024 12:01
To open the 2024 season in style, and to reinforce its strong ties with tennis, BOSS has welcomed two new womenswear brand ambassadors: tennis talents Noma Noha Akugue and Ella Seidel. 
Jan 11, 2024 12:01
LOS ANGELES: Digital sports platform Fanatics and NBA superstar LeBron James Wednesday announced a new, exclusive multi-year trading card partnership that will see the National Basketball Association legend join Fanatics Collectibles, the company’s trading card and collectibles division. James is making the switch to Fanatics after an association of more than 20 years with rival Upper Deck.
Jan 09, 2024 17:01
Global sports icon and golf superstar Tiger Woods has played his last tournament as a Nike ambassador. Woods, who has worn Nike apparel since first signing with the company in 1996, announced via a statement on Monday on social media that his time with the world's most valuable sports brand had come to an end. He did not, however, share any details on future endorsement plans.