MUMBAI: After delivering the highest opening day reach since 2019, the recently concluded India-England Test series witnessed the highest Test match viewership in the last five years, registering a staggering viewership of 1.3million* average minute audience (AMA). The Test series also recorded a cumulative reach of 103 million viewers.
(* Source: BARC, Figures are at M15+ AB Urban All India (Sports TG) on ‘TV Only’ basis, Only Match Telecast Hours considered)