Switzerland Tourism

BASEL, Switzerland: Tennis icon Roger Federer has enetered into a long-term cooperation agreement with Switzerland Tourism as its official brand ambassador to promote his native country globally.

Further to the partnership, the compensation for his appearances as new ambassador for ST will go to the Roger Federer Foundation, supporting disadvantaged children in Switzerland.

Martin Nydegger, CEO, Switzerland Tourism said: “This is a perfect match, because Switzerland and its unblemished nature have clearly contributed to Roger’s unprecedented career.