MUMBAI: Television measurement body Broadcast Audience Research Council India (BARC India), along with the BARC Technical Committee (TechComm), has released ‘TV Universe Estimates 2020’ (TV UEs) that play an important role in the structuring of BARC India’s sample design and in ensuring the selected panel represents a true microcosm of India.
Equally important is that TV UEs also serve to properly project audience estimates to the population.