MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first 22 games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.
As per the report, 30+ new categories appeared in the first 22 matches of IPL 14 relative to IPL 13. The tally of categories grew by 10% (65+ to 75+), whereas count of advertisers & brands decreased by 3% (90+ to 85+) & 9% respectively (170+ to 155+) in IPL 14 compared to IPL 13.