Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Apr 19, 2024 20:04

Agilitas acquires exclusive rights for Lotto brand in India, Oz, SA

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee. Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly.

Apr 19, 2024 19:04

'After 31 IPL games, categories, advertisers count up 59%, 38%'

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 4, which has analysed data from the first 31 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 19, 2024 19:04

World C'ship of Legends opening day scores $100K+ ticket sales

The World Championship of Legends has achieved a major milestone by surpassing $100,000 in ticket sales on its inaugural day. The championship has received the approval of the England and Wales Cricket Board (ECB), establishing the Edgbaston Cricket Ground in Birmingham as its home. This endorsement has not only added prestige but also credibility to the championship.

Apr 19, 2024 19:04

VIDA comes aboard as TCS World 10K Bengaluru partner

BENGALURU: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Indian two-wheeler giant Hero MotoCorp, has come aboard the Tata Consultancy Services (TCS) World 10K Bengaluru.

Apr 19, 2024 18:04

Lucknow Super Giants Havas Play Valvoline

Havas Play inks strategic partnership for Valvoline & LSG at IPL 2024

Havas Play, the specialised sports, entertainment, and content division of Havas Media Network India, has tapped into the Indian Premier League 2024 by facilitating a strategic tie-up between Lucknow Super Giants and Valvoline as its official lubricant partner.

Apr 19, 2024 18:04

RCB restores 3 lakes as part of Go Green Initiative

BENGALURU: As per India Cares Foundation’s latest report, Royal Challengers Bengaluru (RCB) have completed the restoration work of two major lakes in Bengaluru upscaling the water holding capacity of these lakes and adding civic amenities in a third lake, while improving the biodiversity around these water bodies as part of RCB Go Green Initiative.

Apr 18, 2024 20:04

adidas brings universal design principles to Paris 2024 kit

At the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand has announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability.

Apr 18, 2024 20:04

Pokémon partners with Mumbai Indians for IPL 2024

Pokémon, a global entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Pikachu, the most well-known and loved Pokémon, has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.

Apr 18, 2024 20:04

Dhawan investor, ambassador of men’s grooming brand Svish

Svish, a D2C brand in men’s grooming and hygiene, announces its collaboration with Indian cricketer Shikhar Dhawan. Dhawan is investing in Svish and also assuming the role of brand ambassador, to bring in a unique blend of passion and influence to the brand's journey ahead.

Apr 18, 2024 19:04

Endeavor launches ‘NXT UK: Women in Sports’ programme

LONDON: Endeavor, a global sports and entertainment company, Thursday announced the launch of NXT UK: Women in Sports, the latest in Endeavor Impact’s series of virtual education and development programmes created to expand industry access.

Subscribe to Marketing