SINGAPORE: ONE Championship (ONE) Animoca Brands, and its subsidiary Notre Game, Thursday announced a partnership to create ONE Fight Arena, an NFT-powered mobile game featuring ONE’s roster of martial artists and the martial arts organization's IP library.

ONE Fight Arena is being developed by Notre Game and will start player testing in Q4 2023, with full global launch in Q1 2024. It will be available as a free-to-play mobile game on Google Play and Apple’s App Store.

Feb 02, 2023 20:02
NEW DELHI: Technology company BCETH Labs has come on board as the official NFT partner of the Prime Volleyball League for the next 2 years. 
Nov 03, 2022 16:11
SINGAPORE: Global sports marketing agency SPORTFIVE and Be Media, a subsidiary of Animoca Brands, announced Thursday a partnership to jointly launch Onside, the first non-fungible tokens (NFTs) digital collectibles for the AFF Mitsubishi Electric Cup 2022, ASEAN’s premier football tournament that will take place from 20 December to 16 January 2023.
May 13, 2022 10:05
MUMBAI: Rohit Sharma Thursday announced his first personal NFT, which will be dropping this week on FanCraze.  The NFT contains an artwork of a Rhino along with Rohit's image, personalized with an autograph. Rohit has always lent his voice to conservation and spoken about various social causes. This NFT raises awareness on the conservation of the Great One-Horned Rhinoceros.
Apr 13, 2022 19:04
MELBOURNE: In a first for Australian cricket, Rario and BlockTrust have signed an official licensing deal with Cricket Australia and the Australian Cricketers’ Association that will see digital collectible NFTs (non-fungible tokens) from Australian cricket and play-to-earn virtual gaming made accessible to cricket fans globally.
Apr 07, 2022 17:04
NEW DELHI: In a bid to tap on the massive interest in NFT and gaming in India, game streaming and eSports platform Rooter has announced its partnership with the India arm of Yield Guild Games (YGG), IndiGG. 
Mar 29, 2022 13:03
NEW YORK: WWE and Fanatics Tuesday announced a comprehensive, long-term sports and entertainment partnership that will see Fanatics utilize its expanded digital sports platform to create a new, enhanced experience for WWE fans globally across several businesses, including e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token (NFT) trading cards. 
Feb 23, 2022 18:02
MUMBAI: The Advertising Standards Council of India (ASCI) has released new guidelines for advertisers publishing ads about virtual digital assets (VDA), including cryptocurrencies and non-fungible tokens (NFTs). 
Feb 07, 2022 17:02
BEIJING: Business partners of the Beijing 2022 Winter Olympic Games have launched non-fungible token (NFT) collections, non-interchangeable digital assets stored on a blockchain, during the Games, a move experts say will boost the popularity of the industry. 
Jan 28, 2022 18:01
NEW DELHI: The Indian Boxing Council (IBC), set up as a body to promote professional boxing in the country and affiliated to the World Boxing Council (WBC), is entering the NFT arena in partnership with The Indian Art Revolution (TIAR). The IBC will release NFTs that includes crucial moments from the fights it organises and players’ profiles.
Dec 24, 2021 07:12
CHENNAI: Former champions Chennai City FC (CCFC), which is on a "one-year leave of absence" from (the All India Football Federation has termed term it barred from) the Hero I-League, on Thursday announced it was making a play in the NFT (Non-Fungible Token) arena. NFTs are collectible digital assets that hold the same value as physical assets.