Thums Up

Thums Up unveils ‘Stump Cam’ campaign ahead of T20 World Cup

Last updated : Sep 27, 2022 16:09
SportzPower Team
Sep 26, 2022 10:09

MUMBAI: With the ICC T20 Men’s World Cup just around the corner, Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign to provide audiences with exclusive access to match footage and content. 

Thums Up will be adopting a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign.

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