Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 17, 2022 18:01
LONDON: UK-based telecommunications giant Vodafone has announced a five-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis & Croquet Club. While financial terms were not disclosed, UK's The Guardian reported it as a ‘multimillion pound’ deal.
Jan 14, 2022 18:01
MUMBAI: Parimatch News has recently launched a new ‘van activation’ feature to enhance the Pro Kabaddi League (PKL) viewing experience and bring viewers closer to the sport.
Jan 13, 2022 19:01
NEW DELHI: OR Esports has announced KFC India as the team’s ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.  As sponsors, KFC would support streaming of gaming events and provide jerseys for players.
Jan 11, 2022 17:01
PHILADELPHIA: Full-service sports marketing company Playfly Sports has announced the acquisition of sponsorship sales agency Premier Partnerships. 
Jan 11, 2022 17:01
MUMBAI: The Tata Group is set to replace Vivo as Indian Premier League title sponsor for the remaining two years that the Chinese mobile major has left on its five-year agreement with the BCCI.  “Yes, Tata group is coming in as IPL title sponsor," IPL chairman Brijesh Patel confirmed to PTI after the governing council meeting Tuesday.
Jan 11, 2022 14:01
KOCHI: Kerala Blasters FC (KBFC) is elated to reveal Nestlé munch as the Official Crunch Partner for the upcoming season of the Hero Indian Super League (ISL). Launched in 1999, the other products in the munch range include munch Nuts, munch Trip and munch Crisp Pop.  
Jan 06, 2022 18:01
MUMBAI: Indian fantasy sports platform My11Circle has signed up with the RP-Sanjiv Goenka group-owned Lucknow franchise as the official principal sponsor of the team for the upcoming season of the Indian Premier League.  Financial terms were not disclosed. The three-year deal will see My11Circle logo featuring on the front of the as yet under wraps Lucknow team jersey.
Jan 05, 2022 20:01
MUMBAI: Legends League Cricket has announced its partnership with fantasy gaming platform Howzat for the first season of the league, scheduled to be played later this month.  The tournament will now be called as “Howzat Legends League Cricket”.
Jan 03, 2022 16:01
MUMBAI: Pro Panja League Monday announced an exclusive partnership with NFT platform Colexion.  The association will give Colexion the license to mint NFTs of memorable moments from the league’s past and future bouts, giving fans the opportunity to claim ownership over their favourite arm-wrestling moments in a verifiable way.
Dec 24, 2021 07:12
NEW DELHI: Pro Kabaddi League franchise Haryana Steelers have announced cryptocurrency exchange Zebpay as one of the team’s principal sponsors for the upcoming edition of the PKL. The company’s logo will appear on the sleeve of the team’s official jersey.