Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 25, 2022 04:06
BENGALURU: Edtech major BYJU'S has extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023).  Its original term expired in March just before the start of IPL 2022. The extension is valued at around $55 million in toto, or roughly $1m per game that Team India will play over the next 18 months.
May 25, 2022 17:05
NEW DELHI: esports streaming platform Rooter has signed what is claimed to be the country's biggest deal with the country’s most prominent and powerful esports team GodLike.  Deal size numbers were not disclosed. 
May 24, 2022 18:05
CHENNAI: All India Chess Federation (AICF) has joined hands with one of Asia’s leading chemical holding companies Indorama as co-sponsor of the Indian team for the upcoming 44th Chess Olympiad, scheduled in Chennai from July 28 to August 10.
May 24, 2022 17:05
LONDON: Lancashire Cricket has announced that Emirates, the world’s largest international airline, has signed a new seven-year extension of the club’s headline partnership, until 2029, making it the longest and biggest sponsorship in English domestic cricket.
May 23, 2022 20:05
MUMBAI: TAM Sports has released its eighth update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 65 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 23, 2022 12:05
MUMBAI: Jiten Mahendra has joined BYJU'S as vice-president - Marketing.  e4m reported the development quoting from Mahendra's LinkedIn posting that says, “I’m happy to share that I’m starting a new position as Vice President- Marketing atBYJU’s!” Prior to joining the ed-tech platform, he was the SVP – Marketing at The Landmark Group. Mahendra was associated with the company for more than 12 years.
May 23, 2022 11:05
MUMBAI: The Board of Control for Cricket in India at the weekend announced FanCraze, Boost and CEAT as official partners of the upcoming Women’s T20 Challenge 2022.  The BCCI had earlier confirmed Indian fantasy sports platform My11Circle is title partner for the Women’s T20 Challenge. 
May 20, 2022 18:05
LAUSANNE: The International Olympic Committee Friday published its 2021 Annual Report, following its approval by the IOC Members on the final day of the 139th IOC Session, held remotely from Olympic House here.
May 19, 2022 11:05
NEW DELHI: Esports firm Chemin Esports has appointed Himanshu Chandnani as its marketing & talent consultant. Chandnani’s role at Chemin will mainly revolve around conceptualizing brand-building initiatives, creating new video IPs, planning the social media content calendar, and grooming Chemin’s talent.
May 18, 2022 20:05
MUMBAI: The National Basketball Association (NBA) and ACG, the world’s only integrated pharma manufacturing solutions company, Wednesday announced the return of ACG-NBA Jump, India’s first national basketball scouting program that provides aspiring basketball players from across the country with a platform to compete alongside one another, showcase their skills and receive additional basketball development opportunities.