Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 06, 2024 20:03
LONDON: Indian IT major Infosys Wednesday announced the renewal of its digital innovation partnership with the ATP Tour until 2026.  The three-year extension of the partnership will continue to draw on Infosys' deep expertise in digital technologies like Artificial Intelligence, Data Analytics, and Cloud, which will enrich the fan experience and player performance in professional tennis. 
Mar 04, 2024 20:03
NEOM, the sustainable development taking shape in the northwest of the Kingdom of Saudi Arabia, has announced that it has been appointed as principal partner of Indian Premier league franchise Rajasthan Royals.
Mar 04, 2024 20:03
MUMBAI: Ahead of the inaugural edition of the Indian Street Premier League (ISPL), Chennai Singams, the #RoartoRule cricket franchise, has secured significant jersey sponsorships across sports, hospitality, finance, banking, energy and food & beverages categories. 
Mar 01, 2024 20:03
SBI Life Insurance, a private life insurer in India, announced its association with the Lucknow Super Giants franchise, as ‘Lead Helmet Partner’ for the upcoming 2024 cricketing season. SBI Life's logo will feature on the helmets of Lucknow Super Giants, thus leveraging the popularity of cricket to reach a wider audience and promote a culture of protection and financial preparedness.
Mar 01, 2024 20:03
College Rivals, India’s largest Esports talent hunt, has partnered with Acer as the co-powered sponsor and Sony as the official gaming headset partner for its grand finale, set to take place on March 3 at Nesco, Mumbai.
Mar 01, 2024 20:03
STAMFORD, Conn.: Mars, Take-Two Interactive and WWE, Thursday announced that SNICKERS and WWE 2K24 will continue their union as the presenting partners of WrestleMania, which takes place Saturday, April 6 and Sunday, April 7, 2024, at Lincoln Financial Field in Philadelphia.
Mar 01, 2024 19:03
The Aston Martin Aramco Formula One team, together with its official lubricant partner Valvoline Global, today announced plans for a collaborative Valvoline Mechanics Month initiative. The annual initiative celebrates the vital role of mechanics globally, recognizing their work to improve the efficiency, reliability, and performance of all transportation from road cars to F1.
Feb 29, 2024 20:02
BENGALURU: In a first-of-its-kind partnership, sports brand PUMA has solidified its commitment to back India’s indigenous sports by becoming the official kit partner of Pro Kabaddi League (PKL) outfit Haryana Steelers.
Feb 29, 2024 20:02
NEW DELHI: Legends Cricket Trophy, scheduled from March 8th to 19th, at the Pallakele Stadium in Kandy, Sri Lanka, has onboarded MagicWin Sports as an official partner. Featuring legendary players like Chris Gayle, Yuvraj Singh, and Harbhajan Singh, among others, this event will see matches in the a 90-ball format.
Feb 28, 2024 20:02
CHENNAI:  Esports tournament organizer Skyesports has onboarded Zebronics, a leading brand in IT & gaming peripherals, home & personal entertainment, and lifestyle accessories as the gaming peripherals partner for the Skyesports Champions Series, an INR 10,00,000 esports tournament in Battlegrounds Mobile India (BGMI).