MUMBAI: Havas Media Group India has partnered with YouGov, a global research and analytics agency, for its syndicated study ‘Hi-Cricket’ that helps advertisers measure the impact of their ads during the Indian Premier League (IPL) 2022. Hi-Cricket is the flagship property of Havas Sports & Entertainment. 

In comparison to last year’s Hi-Cricket study, there has been a 20% jump with 41% fans this year saying that they will watch each and every match.

Sep 21, 2021 13:09
MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study.