E-commerce brands top spenders in IPL 2021 1st phase: Study Last updated : Sep 22, 2021 19:09 thomas1 Sep 21, 2021 13:09 Read more about E-commerce brands top spenders in IPL 2021 1st phase: Study Log in to post comments MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study.