COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 17, 2022 19:01
NEW DELHI: Cricket-based digital collectibles platform Rario on Monday announced a partnership with Howzat Legends League Cricket (LLC).  The inaugural edition of the league, comprising former international cricket stars, is scheduled to be played from 20-29 January at Muscat, Oman. 
Jan 17, 2022 18:01
LONDON: UK-based telecommunications giant Vodafone has announced a five-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis & Croquet Club. While financial terms were not disclosed, UK's The Guardian reported it as a ‘multimillion pound’ deal.
Jan 14, 2022 18:01
MUMBAI: Sports focused content and technology company Sportz Interactive (SI) has announced Siddharth Raman as its new deputy chief executive officer while Sanket Sawkar will lead the development team as Group chief technology officer. 
Jan 11, 2022 18:01
NEW YORK: The Memento Group (TMG) has launched its new memorabilia platform, dedicated to official licensed UFC memorabilia.  The new online ecommerce platform, UFC Collectibles (, features an extensive and exclusive collection of authentic UFC memorabilia. Under the terms of the agreement brokered by IMG, TMG has become UFC’s global distributor of official licensed UFC memorabilia.
Jan 11, 2022 17:01
MUMBAI: A new report claims that the Chinese giant Tencent Games is about to acquire Xiaomi's BlackShark Gaming division in a deal worth approximately CNY 3 billion (a little over $470 million). Tencent Games is the world's largest gaming company with hits like PUBG: Mobile and Arena of Valor.
Jan 11, 2022 15:01
NEW YORK: OpenAP and Discovery, Inc. have announced that Discovery, Inc. will become a minority owner of OpenAP, the advanced advertising company that FOX, NBCUniversal and ViacomCBS have earlier invested in.
Jan 10, 2022 16:01
MUMBAI: AFC Women’s Asian Cup India 2022 is set to create history as Video Assistant Referee (VAR) will be used for the first time in India from the quarter-finals s tage of the continental competition which will be played across three venues in Mumbai, Navi Mumbai and Pune from 20th January.
Jan 07, 2022 19:01
DUBAI: The ICC and FanCraze have come together to launch Crictos – the new official digital collectibles program of the ICC.  During the ICC Men's T20 World Cup 2021, the ICC announced that it was working with FanCraze to deliver an official digital collectibles program. 
Jan 06, 2022 18:01
MUMBAI: Gaming start-up Zupee has entered into a revenue-sharing partnership with Jio Platforms Ltd, alongside raising $72 million Series B funding from WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India and Orios Venture Partners. The fresh funds are part of the company’s $102-million Series B funding round, of which $30 million was raised in August 2021. 
Jan 04, 2022 17:01
MUMBAI: Global sports e-commerce company Fanatics Inc. has truck a deal to acquire the trading card division of Topps Co. for about $500 million, as per multiple US media reports. The acquisition will include only Topps’ name and sports and entertainment division, not the company’s candy and gift cards line, CNBC quotes a source close to the developments as having said.