MUMBAI: Fountainhead MKTG, the experiential marketing agency of Dentsu Aegis Network, recently concluded the Reliance Foundation Jr NBA Program across 34 cities and 7900 schools. The 6 month long program reached out to more than 6,00,000 students expanding the sporting education in the country while building the sporting property in its sixth year.
International NBA coaches from Spain & USA were brought to India for mentoring and a first-of-its-kind PE Teachers Community was created to keep the program alive digitally, track progress and foster sustenance of the sport.