NEW DELHI: The Athletics Federation of India has roped in Nestlé, the world’s largest packaged-foods company, as title sponsor of its grassroot development National Inter District Junior Athletics Meet (NIDJAM).

Sports Minister Kiren Rijiju on Friday unveiled Nestlé Milo as the title sponsor of NIDJAM, touted as one of the world's largest talent hunt programmes for a single sport, with over 50,000 young athletes participating in it every year.

Milo is the chocolate malt beverage brand of Nestlé.