MUMBAI: CEAT Tyres has launched a digital video series in association with the on-going Indian Premier League (IPL). The four-part video series encapsulates key moments at the IPL so far, showcasing some smashing boundaries, fantastic wickets and celebrating milestone achievements of cricketers.
The idea is to promote CEAT’s SecuraDrive range of premium tyres based on the theme ‘In control moments’ on the field and on the road, highlighting the usage of premium quality tyres to provide safety in varied driving conditions.
