Sound of the Champions

MUMBAI: Audio brand boAt has has signed on Indian cricketer Shreyas Iyer as their new brand ambassador for their campaign 'Sound of the Champions'. 

boAt’s new innings with him is targeted towards fitness and music enthusiasts.

According to the company, It has already created a community of over two million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.