MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Tuesday announced the launch of the new generations of its Hypervolt and Vyper lines in India - Hypervolt 2, Vyper 3 and Vyper Go.

The announcement comes on the heels of Hyperice’s recent foray into the country with Virat Kohli as its first Indian ambassador and athlete investor. 

Jan 07, 2022 19:01
MUMBAI: BYJU'S has appointed Adityan Kayalakal as senior director - Brand & Creative Strategy. He joins the edtech major from the National Basketball Association,  where he was director - Global Content & Media Distribution.  At Byju's, Kayalakal will head the social and digital efforts within the larger brand & creative strategy team, e4m reports.
Dec 15, 2021 18:12
SAN FRANCISCO: Golden State Warriors guard Stephen Curry became the NBA’s all-time 3-point leader with 2,974 career 3-pointers, hitting his second three of the night with 7:33 remaining in the first quarter of Tuesday night’s contest at the New York Knicks to surpass Ray Allen’s career mark (2,973 threes). 
Dec 08, 2021 16:12
NEW YORK: Sportradar and Kambi have announced a five-year extension to their wide-ranging betting partnership.  The deal reestablishes Sportradar as Kambi’s exclusive supplier of NBA, NHL, MLB, and college sports data in the US market. Kambi, the leading platform provider to sportsbooks in the US, has been a Sportradar partner since sports betting became legal in the US in 2018.
Dec 03, 2021 12:12
MUMBAI: The National Basketball Association (NBA) and Viacom18 Friday announced a three-year partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming.
Nov 19, 2021 14:11
BENGALURU:  The Basketball Federation of India has announced the launch of the Indian National Basketball League (INBL) with the goal of making the sport grow in the country.  The BFI has provided a five-year licence to Headstart Arena India, a cultural and sporting activities company, to run the league, New Indian Express reports. 
Nov 18, 2021 09:11
NEW YORK: The National Basketball Association (NBA) has inked an expansive multi-year partnership agreement with Sportradar Group.  Sportradar becomes the exclusive global provider of NBA, Women’s National Basketball Association (WNBA) and NBA G League data. Significantly, the new, expanded agreement also provides NBA with an equity stake in Sportradar.
Nov 18, 2021 08:11
NEW YORK: Madison Square Garden Sports Corp., Madison Square Garden Entertainment Corp. and Infosys, a global leader in next-generation digital services and consulting, has announced a multi-year signature marketing partnership – making Infosys the Official Digital Innovation Partner of key MSG properties including the New York Knicks, New York Rangers and the Madison Square Garden Arena.
Oct 29, 2021 17:10
The National Basketball Association recently announced the launch of “NBA Style” (@nbastyle_in), along with naming Bollywood superstar Ranveer Singh as the NBA Brand Ambassador for India. Taking the initiative further, NBA documents creativity and expression with a film that intersects sports, entertainment, and fashion.
Oct 25, 2021 15:10
INDIAN BASKETBALL PLAYER Princepal Singh will compete in the NBA G League for another season after he was drafted by on Saturday by Stockton Kings, the G League affiliate of NBA franchise Sacramento Kings, owned by Indian American businessman Vivek Ranadive. Princepal played for the Kings during the NBA Summer League, an off-season competition, in August. 
Sep 30, 2021 19:09
MUMBAI: The National Basketball Association Thursday named Hindi film star Ranveer Singh the NBA brand ambassador for India.   In this capacity, Ranveer will work with the NBA to help grow the league’s profile in India throughout its landmark 75th Anniversary Season in 2021-22.