Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Feb 14, 2023 19:02
NEW YORK: The NBA Monday announced the launch of “NBA Films for Fans”, a global initiative that will engage filmmakers from 11 countries to develop 24 short documentary films celebrating the NBA and basketball from each of their respective cultural perspectives.  
Feb 10, 2023 16:02
NEW YORK: The National Basketball Association (NBA) and the International Basketball Federation (FIBA) Thursday announced the top 40 male prospects from 27 countries who will travel to Salt Lake City, Utah for the seventh annual Basketball Without Borders (BWB) Global camp The camp will be held Friday, Feb. 17 – Sunday, Feb. 19 at the Utah Jazz Practice Facility as part of NBA All-Star 2023.
Feb 10, 2023 16:02
A signed Kobe Bryant jersey, worn during his lone MVP season in 2007-08, sold for $5.8 million ($5,849,700) with Sotheby’s on Thursday, a record for any Bryant item.  It is the second most expensive basketball jersey ever sold. Michael Jordan's 1998 NBA Finals jersey, which sold for $10.1m in September 2022, remains the most valuable such item.
Feb 09, 2023 20:02
ESPN and the NBA Thursday announced the rosters and coaches for the 2023 Ruffles NBA All-Star Celebrity Game, featuring actors, comedians, Grammy Award-winning musicians, athletes and more.  For a second year running, Bollywood A-lister Ranveer Singh will be a part of the star-studded roster. The game will take place at Jon M. Huntsman Center in Salt Lake City, Utah on Friday, February 17, at 7 p.m. ET. 
Feb 08, 2023 18:02
LeBron James has become the NBA’s all-time leading scorer, breaking Kareem Abdul-Jabbar’s 39-year-old record to add another historic achievement to his already storied career. LeBron's 36th point against the Oklahoma City Thunder on Tuesday, February 7, puts the NBA legend alone atop the league's all-time scoring list. 
Feb 03, 2023 18:02
PURCHASE, N.Y.: Starry, PepsiCo's newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America. 
Feb 02, 2023 19:02
German sportswear giant adidas Thursday announced the launch of its third label - Sportswear - a fashion-forward line aimed at Gen Z.  Complementing the brand’s Performance and Originals labels, adidas’ first new label in five decades will launch worldwide from 9 February in stores and online.
Feb 01, 2023 20:02
MUMBAI: Sports streaming platform FanCode Wednesday announced that it has started streaming Turkish Airlines EuroLeague on its platform, January 31 onwards. 
Jan 27, 2023 18:01
NEW YORK: Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have launched NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court.  
Jan 16, 2023 19:01
BENGALURU: Headstart Arena India (HAI) has successfully completed its inaugural Indian National Basketball League (INBL) 5x5 season. INBL 2022 was played across three rounds of league action in three different venues - Kochi, Pune and Delhi - before making their way to the playoff and finals in Bengaluru.