customer data platform

GOA: FC Goa announced Thursday that the Indian Super League franchise had onboarded sports software-technology company Proem Sports as a club partner. 

Through this collaboration, FC Goa will use Proem Sports’ customer data platform - Organon - and take a data-driven approach to understand, engage, and grow their fan base. 

With expectations from digital experiences ever growing, the club believes that the partnership will help in an improved understanding of their fan behaviour and patterns.  

Feb 25, 2020 15:02
HERZOGENAURACH, Germany: Sportswear brand PUMA has announced a global partnership with Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale.