Cricket

NEW DELHI: The most powerful cricket body in the world has yet again been forced to eat humble pie after falling at the wrong end of the stick on the legal front. Needless to say, it is a seriously expensive pie. 

The Board of Control for Cricket in India (BCCI) is reportedly ready to cough up compensation of over Rs8 billion to IPL franchise Kochi Tuskers Kerala for terminating its contract in 2011, a massive mark-up on the Rs3 billion the team's promoters were initially willing to settle for.

Mar 26, 2024 20:03
The Test rivalry between India and Australia will get bigger next summer as the Board of Control for Cricket in India (BCCI) and Cricket Australia (CA) announced the Border-Gavaskar Trophy will be played as a five-Test series.
Mar 26, 2024 20:03
Bangladesh national cricket team will tour India to take part in the bilateral series against the hosts in September. The Tigers will play two Tests and three T20I series of their tour. The national cricket team will also play Afghanistan and Pakistan after the T-20 World Cup in June. The Bangladesh Cricket Board (BCB) confirmed the news on Sunday.
Mar 26, 2024 20:03
Birla Estates, the real estate arm of the Aditya Birla Group housed under Century Textiles and Industries, along with Royal Challengers Bengaluru (RCB) announced its continued partnership for the upcoming T20 season. Following the partnership extension, Birla Estates has been named as the ‘associate sponsor ‘of RCB for IPL 2024.
Mar 26, 2024 19:03
Watch brand Timex is back at the 17th edition of TATA IPL, announcing a partnership with Punjab Kings as ‘official timekeeper of the Kings’.  The association will see Timex branding on Punjab Kings with a logo placement on the trousers. With a fairly settled team, which has retained its strong core under the captaincy of veteran opener Shikhar Dhawan, Punjab Kings is all charged up for the season.
Mar 26, 2024 19:03
ITC Master Chef Creations, known for its range of  North Indian delicacies, announces its partnership with Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC Master Chef Creations bringing tastes beyond the game.
Mar 26, 2024 19:03
Angel One, a financial services company, has onboarded Zameer Kochar as its new chief marketing officer.  Kochar comes to the firm from the IPL team Rajasthan Royals, where he was instrumental in revamping the team's brand identity and leading various innovative projects throughout his time there.
Mar 22, 2024 19:03
Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket's biggest annual jamboree.  IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season. 
Mar 22, 2024 19:03
Mumbai Indians announced Friday that the RIL-owned Indian Premier League franchise had achieved its most successful commercial year in the IPL's 17-year history.  The team has added 12 new brands to their sponsorship roster, bringing the total to 26 brands, including 11 international and 15 domestic brands. This expansion reflects a 20% increase in sponsorship value.
Mar 22, 2024 19:03
As the consumer need for top-tier viewing experiences in entertainment continues to soar, Tata Play in association with Disney Star is launching the Tata Play 4K platform service, this Tata IPL season. The service will cater to a large cohort of audiences desiring access to ultra-high definition 4K content via television.
Mar 22, 2024 19:03
Star Sports Network, the official broadcaster of Tata IPL 2024, is poised to revolutionise content viewing with a range of innovative features designed to enrich the fan experience. This Tata IPL, Star Sports has played a pivotal role, leveraging technology, with the launch of 4K enabled Value Added Services (VAS) which will be available for subscription to Tata Play and Airtel Digital TV subscribers.