social media partner

MADRID: LaLiga and social network Douyin (TikTok outside China) have announced the agreement whereby the Chinese platform will become “LaLiga Official Social Media Partner” of the Spanish championship until March 2021.

As a result of this agreement, the first of its kind signed by a major European football competition, LaLiga will increase the reach of its content in the fastest growing social network in China and where it already has over a million followers.