THE VIDEO GAMES INDUSTRY'S arguably most iconic sports franchise will look very different from July 2024 after Electronic Arts and its subsidiary EA Sports end a three-decade partnership with FIFA, the gaming behemoth announced Tuesday. 

Starting next year, the hugely popular FIFA video game franchise will be known as "EA SPORTS FC".

Feb 02, 2021 20:02
REDWOOD CITY, Calif.: Electronic Arts Inc. has announced a multiyear UEFA license extension, ensuring the pinnacle of club football remains exclusive to EA SPORTS. 
Jul 17, 2020 19:07
MADRID: Real Madrid and Electronic Arts have renewed their partnership for the "next few years", continuing to provide innovation and exceptional entertainment to all EA SPORTS FIFA fans. 
Jun 25, 2020 17:06
MADRID: Electronic Arts and LaLiga Wednesday announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years.