MUMBAI: Equitas Small Finance Bank has renewed its partnership with Chennai Super Kings for the Indian Premier League season 2021. It will be the ‘Official Retail Banking Partner’ for the IPL franchise.
The Chennai Super Kings team will sport the Equitas SFB logo on the back of the helmet and the cap as part of the team jersey. In line with the brand ethos and the logo positioning, it is also going to launch a new campaign titled “The Bank Behind Every Champion”.