LONDON: English football side Leeds United celebrated its return to the Premier League by announcing a multi-year partnership with global sports betting firm SBOTOP as principal sponsor - the largest commercial deal in the club’s history.

The duration and value of the sponsorship have not been disclosed.

The deal will see the SBOTOP logo feature on the front of the shirt from the start of the 2020/21 season. 

SBOTOP is part of the Celton Manx Group.