Tally Technologies

LONDON: Combine a Super Bowl-winning quarterback with some of the biggest names in the tech industry and you could be looking at the phenomenally lucrative future of sports. Only this time, the biggest winner may be a small Canadian startup that's got their attention.

Facedrive, a full-scale ESG platform, has already disrupted every tech-heavy segment from ride-sharing and food delivery to COVID contact tracing. Now, it's preparing to jump into the sports arena - and it's got some major firepower behind it.