Technology

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Feb 10, 2022 17:02

Bodhi Tree Lupa Systems James Murdoch Uday Shankar

Murdoch, Shankar set up venture with $1.5bn Qatar fund backing

MUMBAI: Lupa Systems founder and CEO James Murdoch and Uday Shankar, former chairman and CEO of Star India and former president of Walt Disney Asia Pacific, announced Thursday they are forming a new venture, “Bodhi Tree”, an investment platform that will be financially supported by the Qatar Investment Authority (QIA), Qatar's sovereign wealth fund.

Feb 10, 2022 16:02

FC Goa engages Proem Sports to grow fan base

GOA: FC Goa announced Thursday that the Indian Super League franchise had onboarded sports software-technology company Proem Sports as a club partner. Through this collaboration, FC Goa will use Proem Sports’ customer data platform - Organon - and take a data-driven approach to understand, engage, and grow their fan base.

Feb 10, 2022 16:02

Meraki wins marketing services mandate of SportZchain

MUMBAI: Home-grown blockchain-powered fan engagement platform SportZchain has contracted Meraki Sport & Entertainment as its exclusive marketing services agency. Meraki will focus on acquiring & activating assets, with an objective to build & manage fan communities across the globe.

Feb 09, 2022 17:02

Jaguar, Envision Racing multi-year customer supply relationship

Jaguar, Envision Racing ink multi-yr customer supply agreement

GAYDON, United Kingdom: Jaguar and Envision Racing have announced a new multi-year customer supply relationship which will start at the launch of the 2022/23 ABB FIA Formula E World Championship season.

Feb 09, 2022 16:02

Socios adds Sevilla to LaLiga roster, announce fan token partnership

SEVILLE, Spain: LaLiga team Sevilla FC, in partnership with Chiliz, a blockchain provider for the sports and entertainment industry, have announced that they will launch their official fan token $SEVILLA on the Socios.com app.

Feb 08, 2022 19:02

Eclat Media Grp selects Tata Comm to power pan-Asian coverage

MUMBAI: Eclat Media Group Tuesday announced the expansion of the global sports content broadcaster's coverage to viewers across Asian countries, including Indonesia, Philippines, Malaysia, Singapore, and Thailand. Tata Communications has been mandated to power Eclat Media Group’s newly launched channels, SPOTV and SPOTV2 to broadcast 4000+ hours of content annually in South-East Asia.

Feb 07, 2022 17:02

NFT collections, NFT-based game launched for Beijing 2022

BEIJING: Business partners of the Beijing 2022 Winter Olympic Games have launched non-fungible token (NFT) collections, non-interchangeable digital assets stored on a blockchain, during the Games, a move experts say will boost the popularity of the industry.

Feb 04, 2022 19:02

Extramarks learning partner of Arsenal in India, other mkts

MUMBAI: Edtech company Extramarks Friday announced a strategic partnership with Arsenal Football Club to become its exclusive Official Learning Partner in India, South Africa, Indonesia, and the Middle East.

Feb 04, 2022 19:02

Aston Martin Formula 1 partners with Saudi oil giant Aramco

LONDON: The Aston Martin Formula One team and Saudi Arabian state-owned energy giant Aramco Thursday announced a long-term strategic partnership. In addition to joint research and development, the collaboration includes team sponsorship rights, a licensing agreement, as well as exclusive branding and endorsement rights for Aramco fuels and lubricants.

Feb 01, 2022 16:02

VAR debuts in India in AFC Women’s Asian Cup India 2022 QFs

MUMBAI: The quarterfinal matches of the AFC Women’s Asian Cup India 2022 this past week on Sunday saw landmark moments in football in India with the VAR technology being used for the first time in the country. It was before the start of the tournament that the announcement was made that the Asian Cup will see the use of the VAR from the knockout games.

Subscribe to Technology