MUMBAI: Former Australian cricketer captain Steve Smith has announced a new partnership with fan engagement and wellness company Stepathlon, to launch ‘Race for Australia with Smudge’.

Announcing the partnership, Smith said: “2020 shone a spotlight on the importance of our health and that of our families, friends, community and country. I am excited to partner with Stepathlon to encourage, empower and engage all Australians to take ownership of their health and wellbeing to build a healthier and happier nation.”

Jan 05, 2021 16:01
MUMBAI: Three days after BCCI president Sourav Ganguly suffered a mild heart attack, Adani Wilmar has halted all advertisements of its Fortune Rice Bran cooking oil featuring the former India captain. The decision comes in the wake of heavy trolling from social media users who ridiculed the company's ad campaigns that claim its oil is healthy for the heart. 
Dec 22, 2020 19:12
NEW YORK: Exercise bike maker Peloton Interactive Inc Monday announced that it has entered into an agreement to acquire Precor, one of the largest global commercial fitness equipment providers with a significant US manufacturing presence, in a transaction valued at $420 million. 
Dec 17, 2020 17:12
NEW DELHI: Wellversed, which lays claim to being India’s first full-stack nutrition company, has acquired Sportfit, a fitness coaching company that enables health outcomes through physical activities and diet counseling. 
Nov 25, 2020 18:11
NEW DELHI: Sports and fitness nutrition brand MuscleBlaze has roped in actor and martial artist Vidyut Jammwal as their brand ambassador for the next two years.  Along with endorsing the brand’s range of products, Vidyut will be seen promoting fitness in the country with the help of MuscleBlaze. 
Oct 30, 2020 17:10
NEW DELHI: Former Indian all-rounder and World Cup winner Yuvraj Singh has invested in India’s first full-stack nutrition brand, Wellversed. The all-rounder will also come on board as brand ambassador for 3 years and will be closely working with the founding team to scale the business. With this round of funding, the nutrition-based healthcare startup has achieved a valuation of close to Rs 1 billion. 
Oct 21, 2020 16:10
KOCHI: Kerala Blasters FC has announced its association with Haeal, a leading healthcare wellness brand, as their Official Sponsor for the upcoming season of the Hero Indian Super League. 
Oct 14, 2020 20:10
BENGALURU-BASED ONLINE FITNESS startup TREAD has raised its maiden round of funding of $1.1M from a clutch of reputable entrepreneurs, super angels and pre-seed funds.
Oct 08, 2020 16:10
SAN FRANCISCO: W2O, an independent provider of analytics-driven, technology-enabled marketing and communications solutions, has acquired entertainment and influencer marketing agency starpower. 
Sep 28, 2020 12:09
MELBOURNE: Antiseptic and disinfectant brand Dettol has taken its first sports sponsorship and locked in naming rights for four years of limited-overs cricket in Australia.  Along with supporting elite men's and women's cricket, Dettol is set to supply hygiene products to the 3,455 cricket clubs around the Australia as the country continues its battle with COVID-19.
Sep 11, 2020 18:09
NEW DELHI: Wolfson Brands has invested an undisclosed amount in Nutrafy India to grow its footprint in the Indian subcontinent.  The partnership will see the company pave the way in India for its health, sports nutrition and beauty brands.