Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 12, 2022 18:07
HYDERABAD: Hero Indian Super League champions Hyderabad FC have partnered with city-based marketing agency – Bend The Spoon Marketing – ahead of the 2022-23 season.
Jul 12, 2022 17:07
CHENNAI: HCL, a $11.5 billion global conglomerate, along with the Squash Rackets Federation of India (SRFI), Tuesday announced new initiatives as part of the HCL Squash Podium Program to significantly improve the Squash ecosystem in India over the next five years. 
Jul 12, 2022 16:07
MUMBAI: Esports team GodLike Esports has joined hands with Wings to create a co-branded soundwear collection - the ‘GodLike limited edition earbuds’.  The limited-edition collection will be available across multiple platforms including Amazon, Flipkart, Myntra, PayTM and Tata Cliq. Fans can join the waitlist to be the first to get their hands on the products.
Jul 11, 2022 17:07
MUMBAI: Femina honours the Indian women’s hockey squad in its July 2022 issue, detailing the stories of struggle and ambition of the 16 team members, and their commitment to achieve a common goal – glory for India.
Jul 08, 2022 18:07
MUMBAI: Indian cricketer Ajinkya Rahane, brand ambassador of You Need Contents, the Indian entity of You Need Character and the producer of kids’ animation series CricketPang, has now been announced as an investor in the enterprise.  With this investment, Rahane will help the brand reach wider Indian audiences and also encourage kids to actively take up sports. 
Jul 08, 2022 17:07
MUMBAI: Extending their recent #HairyMasculinity campaign, Beardo’s new digital film features its brand ambassador - all-rounder Ravindra Jadeja - further strengthening the brand’s positioning on "rugged masculinity". Playing off the comparisons between life on and off the field, the film celebrates the spirit of competitive aggression.
Jul 08, 2022 17:07
NEW DELHI: The stage is set for internationally-acclaimed arm-wrestling star Michael Todd's visit to India this month.  The 23-time World Championship-winning arm wrestler will be visiting India between 19th and 22nd July, ahead of Pro Panja League's Ranking Tournament, set to take place between 22nd July and 24th July in Gwalior. 
Jul 08, 2022 16:07
MUMBAI: Piramal Realty, the real estate arm of the Piramal Group, unveiled its new campaign #TheFutureStartsAtHome featuring its brand ambassador Rahul Dravid for its portfolio of residential projects comprising Piramal Aranya (Byculla), Piramal Mahalaxmi (Jacob Circle), Piramal Revanta (Mulund) and Piramal Vaikunth (Thane). 
Jul 07, 2022 19:07
NEW DELHI: The Indian Olympic Association (IOA) held a send-off ceremony here for members of the Indian squad for the upcoming Birmingham Commonwealth Games (CWG) 2022. 
Jul 07, 2022 11:07
MANCHESTER, United Kingdom: DXC Technology and Manchester United have signed a major, multiyear partnership agreement as the football club turns to technology to transform its operations and enhance the football experience for its global fan base. DXC has become the Premier League club's Digital Transformation Partner, Principal Shirt Sleeve Partner, and Presenting Partner of the Manchester United Foundation.